I have 10+ years of experience in fashion and beauty—I started my career as a writer for Rachel Zoe’s lifestyle destination, The Zoe Report, and eventually became the site’s Managing Editor. (I’ve also done stints in social media and PR, and have written for other outlets like Who What Wear and Darling Magazine.)

I’m currently a Senior Editorial Content Director at Sephora where I develop strategic marketing campaign concepts and execute product-driven storytelling moments for digital and retail placements.

A few things I’m proud of:

〰️I oversee messaging development for our loyalty program, promotions, and omni-channel convenience options—highly strategic, client-focused work.

〰️I oversee editorial for our Scrum/agile testing team, which focuses on client-led initiatives such as personalization and targeted campaigns and promotions.

〰️I have extensive experience on 360 skincare, makeup, and wellness campaigns, including our Clean at Sephora launch in 2018

〰️I launched the Happening at Sephora franchise, a rebrand of in-store experiences spanning services, classes, and events.

Selected campaign work for Sephora:

Clean makeup

Clean skincare

No-makeup makeup

Black-owned brands

Live Beauty Help 

Convenience hub (BOPIS, Curbside, Same-Day Delivery)

Thematic skincare campaigns

Happening at Sephora

CBD

Valentine’s Day fragrance mailer