I'm an expert in leading editorial strategy from concept to execution for ​marketing campaigns that reinforce core brand narratives.​ I have 13+ years of experience ​turning ideas and briefs into messages that capture people's attention—even in this era of "people don't read." I love finding interesting angles, anchoring into relatable human truths, and communicating meaningful service and value to the customer.

I've been at Sephora for a lifetime (8.5 years). Before that, I was Managing Editor at Rachel Zoe’s The Zoe Report, single-handedly built up and ran her personal and TZR’s social media accounts, and worked in fashion PR.